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Lockdown can be hard both for business and morale – but luckily signage can help on both those fronts. Here’s six reasons why this post-lockdown period is the best time for new signs.

Your store, restaurant or office’s windows can be an excellent opportunity for promotion, branding and creating the right ambiance.

Here are five tips from our signwriter to keep your signage fresh and visible as we trudge through the rest of winter.

You may have a team full of excellent workers, even stellar project managers. But, unless you too are in the signage business, they probably know very little about signwriting.

Here are six tips to help ensure you get your hospitality signage right.

The good old A-frame sign can be effective for many businesses. Here’s everything you need to know about the enduring benefits of sandwich boards.

Marketing specialists know that getting seen and noticed is everything when it comes to advertising, and car wraps are among the best, cheapest and longest-lasting techniques in their arsenal.

If you are fitting out a new office or refreshing your brand, make sure you pay attention to these do’s and don’ts of interior signage.

If you’ve decided to ramp up your business marketing with signage, you’ll want to ensure you’re utilising tips and tricks to help with your business objectives.

There are various types of exterior signage, all of which visually communicates your brand and represents what your company stands for. Find out more.

If you’re investing in quality effective signage, you’ll want to ensure you make the most of your signs by using eye-catching and functional design.

Traditional and impactful, point of sale signage is perfect for special offers, new arrivals or anything you want to draw your attention to. It’s been proven that they significantly increase sales.

Illuminated signs are an excellent way to shine a spotlight on your business, increasing visibility and brightening your brand.

The retail world is competitive – you need signage that helps you stand out from the pack so shoppers notice your store, are drawn into your doors and want to buy your product. Read our tips.

Window signs are eye-catching, help clients find you amidst the crowds and inform customers about opening hours or special deals.

While rebranding is more than just appearances, you certainly need to make a bold, visual statement signaling that change has come.

From building signs to car wraps to window frosting, signage plays an important role in many industries’ marketing, branding and customer experience.

As we move out of lockdown towards level three, many businesses in New Zealand are finding ways to change and adapt to a new, socially distant way of life.

While the world of signage is ever evolving, sometimes it’s useful to revisit the basics upon which the field was built. So what makes for powerful signage?

Signage continues to play a crucial role in helping customer find, notice and engage with your business. Here are the 5 signage trends to look out for in 2020.

Vehicle signage is an excellent marketing tool often touted as a moving billboard. In built-up areas car signage is incredibly effective, but not if the car is tucked away in your garage!

If you have a company car, it should be wrapped. It’s as simple as that. Whether you are a nationwide company in NZ or a sole trader, car wraps are one of the best ways to attract clients and get your business name out there.

Windows are useful spaces. Not only do they bring in light, keep weather out and offer a dynamic, ever-changing view, but they are also superb places for signage.

Whether your company is planning to go national or is already well-established across NZ, strong signage is an important part of your national brand.

Do you want your signage to be iconic? While having a logo as recognizable as McDonald’s golden arches may seem laughable now, everyone started somewhere. The signage team at Signwise say dream big!

When executed well, indoor signs are so much more than a beautiful logo, legible fonts and creative colour schemes.

There is a noticeable growing demand for digital signage solutions from businesses throughout New Zealand.

Here are some things the signwriters at Signwise always keep in mind when it comes to creating strong directional signage.

In a world increasingly dominated by digital marketing, it can be easy to overlook the importance of building signs.

We all know how important it is to have strong exterior signage – it works as a landmark pulling people in while helping build your business’s brand....

A business’s brand is more than just a name and logo – it is the reflection of a business’s personality, including the look, feel and values that a business represents....

With Christmas nearly upon us and end-of-year work dos well in swing, now is the time to give leave to 2018 actions – or inactions – and turn our attention to kick-starting 2019 with a bang.

We’ve all got a story about ‘that car’ with great signage. The one with the grabbing branding, catchy name, or funky font and design; the one we seek out and recognise first in a line of traffic.

Making your business standout shouldn’t be limited to the seasons – impactful advertising should happen all-year-round. However, with Christmas on the doorstep and warmer weather encouraging customers outdoors, there’s no better time to be seen.

A business’ brand is a narrative that is constantly being communicated. Which is why we at Signwise Auckland, Christchurch and Wellington believe your signage should make your story truly unforgettable. High impact signage is literally wrapping itself around buildings and proving itself to be one of the hottest trends for 2018.

Whether you are rebranding or starting from scratch, the ideation, management and execution of a sign is a complex process. It’s an important task with plenty of potential speed bumps along the way…

Video walls are a type of digital signage using several LCD and LED panels. Each screen can have its own content, similar to the Apps on your smartphone:

Many businesses change with the seasons. Retail outlets get new products; restaurants cook different food; even offices have their busy and quiet times of the year.

Your business’s signs exist specifically so that people – potential clients and customers – can make snap judgements and figure out if your services are right for them.

A good sign is eye-catching, durable and communicates information quickly and efficiently. While the Signwise team’s signage is built to last, there are still times when an existing business will need a new sign.

‍Digital signage is offering businesses new innovative and exciting ways to brand and really showcase their products. Would your company benefit from a digital sign makeover?

When it comes to promoting your business there are a lot of great sign options to turn to that will help. Selecting the right sign type can make a real difference.

Customers notice change. If they’ve become too familiar with your shop front, then they might have stopped noticing you altogether.

Entranceways and reception areas are the perfect opportunity to impress your clients.

Vehicle wrapping is growing in popularity for consumers in both personal and commercial markets as today’s level of detail available in both install and print continuously improves.

The power of signage shouldn't be underestimated. How often do you hear customers say they didn't know you were there? Indeed, anyone who has tried to navigate an unfamiliar neighbourhood,